Convince & Convert

JULY 29, 2012

” white paper. This is one of my favorite examples of self-contained social media ROI , from the fast casual chain California Tortilla. Social interaction is a trailing indicator of purchase, not a leading one. The people that read your company blog and watch your videos and look at your pins?

ROI 138

ROI Social Media Social CRM Survey 138

Webbiquity SMM

JANUARY 2, 2013

While three-quarters of marketers consider measurement of social media impact important, 70% say that measuring those results is difficult. 79% of marketers measure website traffic from social media, and 68% track engagement metrics on social networks, but just 26% measure the relationship of social media activity to leads and sales.

Social Media 245

Social Media B2B Marketing SEO 245

Convince & Convert

MAY 27, 2010

Swix Adds Facebook Tracking Speaking of Facebook, our friends at Swix , the incredibly nifty Canadian social media tracking and reporting service, have managed to wade through the ever-shifting tides and add Facebook fan page metrics. Let’s say you have a white paper for download on your site.

Consultant 122

Consultant Metrics Social Media Social CRM 122

Convince & Convert

APRIL 28, 2010

Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. It’s really only possible in a reactive sense via social CRM, where individual complaints or questions can indeed be handled. What would you do? Sore spot with us PR types.) Sore spot with us PR types.)

Social Media 147

Social Media Strategy Influencer Social CRM 147

Convince & Convert

SEPTEMBER 21, 2010

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. Many social media software packages (great ebook analysis of them here) can provide highly detailed reports on the impact of social media programs.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Convince & Convert

MARCH 23, 2010

Remember that EVERY page on your blog could be the “home&# page, so it’s imperative that your branding remain consistent, that you use a tagline to explain what your blog is about, and that you use state indicators to cue visitors as to where they are in the site structure.

Social Media 119

Social Media Strategy Consultant RSS 119