yMarketingMatters

OCTOBER 25, 2013

It is a great tool because it offers a ton of new metrics to analyze: Likes, reach, engaged users, visits and more. But it’s not always easy to interpret what numbers matter and what metrics mean “success” for your business? Most of these metrics can boil down to (1) Reach and (2) Engagement.

Engagement 271

Engagement Facebook Metrics Loyalty 271

yMarketingMatters

JUNE 20, 2014

This is the classic social media metric that is SO important, but get’s a lot of question for not being as easy to attribute to quantifiable business growth and direct indicator of sales increase. Remember to stay focused on building the right community, meaning targeted followers who are a good fit for your brand. Email Collection.

Small Business 263

Small Business Social Media How To ROI 263

yMarketingMatters

JANUARY 10, 2014

Facebook publicly admitted that organic reach is going to dwindle even further unless brands start leveraging paid advertising!). To make headway on Facebook, Twitter, YouTube, you can no longer rely on organic growth alone , it’s too slow. It must be ignited by advertising dollars.

Social Media 277

Social Media Tips Marketing Mobile 277

yMarketingMatters

MARCH 9, 2016

Read this insightful post about What Facebook Reactions Mean for Your Brand. New Full-Screen Ad Experience: Facebook recently launched Canvas, a new full-screen ad experience to bring your products and your brand to life on mobile devices. Facebook’s newly redesigned video metrics interface in Page Insights.

Social Media 100

Social Media Mobile Metrics Library 100