Janet Fouts

DECEMBER 12, 2014

Even brands with deep pockets are feeling the pinch. on the brands we manage. most cases brands are more interested in cost-per-click and cost-per-lead or cost-per-conversion metrics or developing discussion on their page, so these are the metrics you need to be able to generate. The Wall St. 5% per month.

Engagement 143

Engagement Brands Facebook Journal 143

Janet Fouts

JANUARY 27, 2011

A potential employer can use a variety of tools to see how well you manage your personal brand online. After all, if you can’t make your own brand stand out how are you going to help them with theirs? This is a brand new tool to see how engaged your Facebook page is with your fans. Looking for a job in marketing?

Klout 138

Klout Brands Social Media Postrank 138

Janet Fouts

APRIL 5, 2012

For some reason Facebook chooses Reach to be the metric graphed on the insights page, and it’s little understood, so here’s the long and the short of it. Another consideration is how the metrics of each individual fan affects the reach too. Here’s how Facebook defines reach. The reach from those ads is included in your overall reach.

Facebook 191

Facebook Metrics Organization Applications 191

Janet Fouts

MARCH 29, 2013

While I don’t take Klout scores as the be-all end-all of social value, it’s still a useful metrics tool when evaluating how much an individual or a brand engages with the rest of the world. Klout recently announced the addition of Instagram interaction and Bing searches to their algorithm.

Klout 137

Klout Instagram Metrics Analytics 137

Janet Fouts

OCTOBER 25, 2010

The easy answer is something like “your metrics will show you&# or “you’ll be the most popular man in the universe&#. Of course it’s not rally that simple and that leads to the inevitable and important metrics discussion. The ones who talk about you, your cause, your brand the most often? Say thank you.

Social Media 132

Social Media Data SM2 Radian6 132

Janet Fouts

MARCH 8, 2015

Holding the username as brand protection? Gain brand recognition? A news resource for your brand? Evaluating this voice and seeing if it a good fit for you and your brand is important. Take a look at whatever metrics you decided were your measurements for success. What do you intend this network to do for you?

Marketing 70

Marketing Authentication Resources Metrics 70

Janet Fouts

DECEMBER 9, 2012

Sometimes the page was created with a fake profile which is actually against Facebook’s Terms of Service.With a Google+ Community anyone can create the community, even a brand. The thing is, if you really are in this for the community and not driving metrics to please the C-suite, then you may not care too much about that.

Communities 131

Communities Google API HootSuite 131