Idaconcpts

JULY 10, 2012

Individuals use it to connect and share globally, and businesses have realized its immense potential for extending brand reach. For instance, big companies may woo someone with a high Klout score in order to help extend their brand reach. For other people, social currency is a powerful new tool for personal branding.

Klout 154

Klout Engagement Hotels Foursquare 154

Idaconcpts

SEPTEMBER 20, 2014

Some of the most popular metrics are reach, engagement, competitive data, and sentiment. As for your competitive data, this will include your overall business influence on the web or the number of mentions for competitors’ brands. The number of mentions that have negative and positive connotations is your sentiment. What’s Your Budget?

Social Media 166

Social Media Sentiment Cost Energy 166

Idaconcpts

JUNE 4, 2014

Just look at how often Google changes the rules and metrics for SEO! Branding needs to be universal. After all—knowing that we need a website and a social media presence is old news. At the same time, though, the web moves fast. No more one design for the laptop and another for the phone. Email list. Obviously you need one of these.

Marketing 151

Marketing Case Study Smart Phone SMS 151