Adam Sherk
APRIL 30, 2013
For publishers it typically involves identifying users that are sharing, discussing and linking to content from your brands and their competitors, and about specific topics. But the same general approach applies to any industry. Or search specific domains, brands and topics for more extensive research. Fresh Web Explorer.
Adam Sherk
JULY 15, 2013
Joanna Lord – Joanna seems genuinely passionate about building customer loyalty, transparency and some of the specific marketing efforts that big brands have undertaken. Dana DiTomaso – I liked her ideas and her creativity, and she has lots of good ways for smaller brands to compete against the big ones in local SEO.
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Adam Sherk
MAY 14, 2013
It is one of the many reasons that content marketing has become so popular, as brands in other industries put an emphasis on content development and promotion and essentially become publishers themselves. So make sure to include not only brand new content but also high-priority evergreen and seasonal content when appropriate.
Adam Sherk
NOVEMBER 11, 2010
For some titles a single branded profile is the right approach. Let the editorial staff take the lead on branded profiles, and promote individual profiles on-site to extend engagement further. But be careful not to spread yourself too thin; how much you diversify depends on the size of your audience and your area of focus.
Adam Sherk
DECEMBER 15, 2010
LISA (The Localization Industry Standards Association) states that proper internationalization can save money: “Anecdotal evidence from many, many people over the years consistently indicates that proper internationalization reduces the cost of subsequent localization by about 50% and reduces the time needed for localization by about half.”.
Adam Sherk
AUGUST 21, 2012
I was invited to contribute a column to an upcoming social media guidebook from Media Industry Newsletter and Folio. The annotations include things like a thumbnail image or an indication that someone the user is connected to (be that a person or a brand) has shared or liked the page. Hopefully you’ll find it useful.
Adam Sherk
JUNE 29, 2010
A lot of what I have included is more marketing speak than technology or industry buzzwords, since I wanted to look at overused words across all industries. Gina Cuclis July 1, 2010 at 1:25 pm Your list is tech industry focused. While we’re at it, can we ban “brand&# ? What’s our brand?
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