Remove Brands Remove Health Care Remove Insurance Remove Reputation
article thumbnail

What’s Social’s True Value to Business? We Asked 2,162 Marketers.

Hootsuite

In our Social Transformation Report , we partnered with Altimeter Group to survey 2,162 marketers and conduct in-depth interviews with leading brands to uncover the value organizations find when they invest in social. In 2020, we’ve seen how crucial it is for brands to use social media as a way to protect and strengthen relationships.

Marketing 144
article thumbnail

List of Brand-Side Corporate Social Strategists: Twitter Edition

Webbiquity SMM

Financial Services. • Ken Hittel – Vice President, Corporate Internet Dept. Technology: Software, Internet. • Diane Davidson – Sr.

List 155
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Proving Value vs ROI in PR

Proactive Report

Here’s one example of how it is being done in the health care sector. Averting crises and mitigating reputation issues. The Progressive Insurance refusal to pay out a claim last year lost them more than 1000 customers. The Progressive Insurance refusal to pay out a claim last year lost them more than 1000 customers.

ROI 69
article thumbnail

Healthcare Social Media Policy: Examples + Free Template

Hootsuite

While you’re here, jump into our free webinar on Social Media in Health Care: Stories from the Front Lines. Federal laws like the Health Insurance Portability and Accountability Act ( HIPAA ) offer some direction, but compliance alone often isn’t enough to keep healthcare organizations safe online. Measure ROI.

article thumbnail

The Key to Social Media Success is Just 2 Letters | Integrated.

Convince & Convert

Nationwide Insurance has a terrific iPhone app that allows you to document a vehicle crash in real-time, including photos, collection of the other drivers’ insurance information, and other key details. They aren’t trying to sell you more insurance – at least not at that point – they are being helpful.

article thumbnail

Social Media Marketing for Doctors: How (+ Why) To Do It Right

Hootsuite

For doctors, it’s also a powerful tool for building your brand, reaching new patients, and growing your practice. Reach new audiences Social media platforms allow doctors to increase their brand awareness and reach a wider audience. You get to shape and direct the public sentiment about your business and brand.

article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

We looked at criteria like size (under 100,000 people), college town, good schools, access to health care, cost of living, etc. Even getting this far has been a carnival ride of mortgage, insurance, real estate, movers and utilities drama. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000.