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Idaconcpts

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What is Market Research?

Idaconcpts

OCTOBER 18, 2014

The main types of qualitative research are focus groups (e.g. Qualitative marketing research stands out from quantitative marketing research in that data is gathered from a small group of respondents and that that data is not put through statistical analysis. Focus Groups. face-to-face, dyads, triads, etc.)

Research 149
Research Focus Group Marketing Survey 149
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Where are my peanuts?

Idaconcpts

AUGUST 9, 2010

I’ve been reading “Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders&# by Adam Morgan, and as any AdWeek publication, it is a wonderful and captivating read filled with a lot of actionable insights. It’s just a little Italian guy doing his own thing, no big company or anything.

Airlines 117
Airlines Wireless Insurance Technorati 117
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