Net-Savvy Executive
APRIL 1, 2011
The first report in the space was Peter Kim's Forrester Wave: Brand Monitoring (September 2006), which introduced us to seven companies: Biz360 Acquired by Attensity in 2010. Cymfony Acquired in 2007 by TNS, which was acquired by WPP in 2008. Cymfony is now part of WPP's Kantar Media.
Bill Hartzer
MAY 26, 2010
Since so many people are gathering to share ideas, and concepts through social media, it is important for businesses to monitor how their brand is being handled through the various social media channels. What is needed are powerful methods, and tools to track your brand in the social media paradigm.
Diva Marketing Blog
FEBRUARY 23, 2009
Listening to naturally occurring conversations in what we call both the consumer backyard (social media, search, @comcastcares in Twitter) and the brand backyard (like Dell Idea Storm) is essential for the continuous learning organization. Also, the picture is always on consumer terms not yours (the marketer).
Buzz Marketing for Technology
FEBRUARY 9, 2011
A good DIY choice for small brands looking for a no cost option. Socialmention – another free service for monitoring brands with a nice user experience (including some nice graphs and metrics) and the ability to do date range targeting. Great for small brands and the do it yourselfer social strategists. ANALYTIC AGGREGATORS.
Buzz Marketing for Technology
JUNE 27, 2008
Big companies like IBM and Juniper Systems are developing telecommuting platforms for government. Earlier this week Jim Nail, CEO of Cymfony presented a survey that showed almost 60% of marketing and pr professionals don’t get social media and how it is changing communications. Comment by Dr. Wright on May 22, 2008 @ 12:22 am.
Expert insights. Personalized for you.
77 
Let's personalize your content