Bill Hartzer

MAY 26, 2010

Since so many people are gathering to share ideas, and concepts through social media, it is important for businesses to monitor how their brand is being handled through the various social media channels. What is needed are powerful methods, and tools to track your brand in the social media paradigm.

Cymfony 152

Cymfony Social Media Tools SM2 152

Diva Marketing Blog

FEBRUARY 23, 2009

Listening to naturally occurring conversations in what we call both the consumer backyard (social media, search, @comcastcares in Twitter) and the brand backyard (like Dell Idea Storm) is essential for the continuous learning organization.   Also, the picture is always on consumer terms not yours (the marketer).

Research 40

Research Social Media Cymfony Sample 40

Buzz Marketing for Technology

JUNE 27, 2008

I believe we’re going to shift back to thinking customer service and community management are the core and not the fringe. I believe we’re going to move our communications practices back in-house for lots of what is currently pushed out to agencies and organizations. Disagree with me in the comments. Dr. Wright.

Cymfony 113

Cymfony Badge Skills Comments 113