Convince & Convert

JANUARY 9, 2012

Twitter is a living focus group. Did the agency use a crowdsourced idea to devise the talking bag concept? On YouTube, this commercial for a talking Doritos bag was uploaded as a response video. The description notes that it was created for the Doritos Crash the Super Bowl crowdsourced video contest in 2010.

Sentiment 115

Sentiment Sysomos Crowdsourcing Visible Technologies 115

Convince & Convert

JANUARY 9, 2012

Twitter is a living focus group. Did the agency use a crowdsourced idea to devise the talking bag concept? On YouTube, this commercial for a talking Doritos bag was uploaded as a response video. The description notes that it was created for the Doritos Crash the Super Bowl crowdsourced video contest in 2010.

Sentiment 87

Sentiment Sysomos Crowdsourcing Visible Technologies 87

Laurel Papworth

FEBRUARY 12, 2012

Kickstarter won’t do this magically, any more than YouTube will magically turn you into a karaoke star. It drives me nuts how many of my clients are terrified of bloggers and twitterers and do everything in social media (blog, Facebook, YouTube, Tumblr) except work with influencers. t about my products, brands and services.

Crowdsourcing 111

Crowdsourcing How To Project Communities 111