Sprout Social

MARCH 19, 2024

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences.

Sentiment 112

Sentiment Banking Patterns Hotels 112

Social Media Strategies Summit

FEBRUARY 24, 2021

It lets you discover, learn from, and get involved in online conversations about your brand, on whichever platform they’re happening. According to one survey, brands primarily rely on it for audience feedback, but there are lots of other use cases: Source: Clutch. In other words, they’re an ideal market for a brand like Tylenol.

Social Media 147

Social Media Strategy Sentiment Marketing 147

Talkwalker SM

APRIL 28, 2016

As you probably know too well as a digital marketer, brands can receive thousands of mentions every day and you need to reply as fast as possible to those that have the biggest impact. Refine Sentiment Analysis With Rule Based Tagging. Prioritize Social Results and Address a Potential Crisis Quicker.

Social Media 60

Social Media Analytics Sentiment Pharmaceuticals 60

Hootsuite

MAY 29, 2023

That’s why a social media risk management plan must be an essential part of your brand strategy. Bonus: Get a free, customizable social media policy template to quickly and easily create guidelines for your company and employees. Your brand, customers, and employees are all active on social media.

Social Media 90

Social Media Tips HootSuite Policies 90

Convince & Convert

SEPTEMBER 21, 2010

• Competitive analysis: How does your brand stack up to the competition? • On-going monitoring: What are people saying about your brand and how can you use that information to either repair your reputation or identify opportunities? Sentiment: How much are you willing to automate verse check by hand?

Social Media 157

Social Media Radian6 Strategy SM2 157

Sprout Social

NOVEMBER 13, 2023

If your company receives more mentions, DMs and attention on social media than in the past, you’re not alone. It has pushed some hospital systems, professional societies and pharmaceutical companies into an unflattering limelight, as patient and provider criticisms go viral. But it also has negative consequences.

Organization 122

Organization Sentiment Pharmaceuticals System 122