The Realtime Report

DECEMBER 13, 2012

Global discount supermarket chain Lidl started a hashtag campaign to do some holiday social good – and may have been caught off guard when it quickly went viral. When the 24-hour campaign was over, 1500 people had tweeted – which meant 7,500 meals. Was this a good move for the brand?

Hashtag 147

Hashtag Campaign Case Study Banking 147

Mindjumpers

SEPTEMBER 22, 2010

When Greenpeace revealed that Nestlé used palm oil in some of their products, bought from companies destroying Indonesian rainforest, there were many people who engaged themselves in the campaign and criticized the company on their Facebook Page. Their page is still facing hard criticism.

Social Media 208

Social Media CSR Policies Disqus 208

Mindjumpers

AUGUST 4, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Welcoming new colleagues and old ones in new jobs at Mindjumpers Danish CSR Initiative on Social Media Meets Criticism » Is Social Media Just A Buzzword?

Social Media 237

Social Media CSR Disqus Fashion 237

Convince & Convert

JULY 6, 2010

Take a look at the company’s philanthropic endeavors and cause-related initiatives, especially in the area of Corporate Social Responsibility (CSR). Be Committed to CSR As mentioned, it’s critical to be transparent when it comes to a company’s CSR program, especially when harnessing social networking platforms.

CSR 137

CSR Social Media Strategy Consultant 137

Techipedia: Tamar Weinberg

MARCH 13, 2012

Companies always strive for ways to create brand awareness. Promote your petition on social networks: “An easy way to spread the word about your petition is to post it to your social networks and encourage your friends to do the same.” This is a guest post from Barry Mueller. This was easy. Like this post?

Brands 132

Brands Yahoo CSR Widget 132

Mindjumpers

AUGUST 6, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Danish CSR Initiative on Social Media Meets Criticism Mapping the Social Internet – what part of the world is the most developed?

Tips 147

Tips CSR Disqus Blogger 147

Unmetric

MARCH 13, 2017

Social media content of the auto industry is perceived to be fueled by vanity shots of vehicles. The truth, however, is that strategizing for a car brand and trying to differentiate from a very crowded market is no ‘drive’ in the park. Content, Campaigns, and Strategy. We’ve looked at a few campaigns and best practices.

Comparison 72

Comparison Brands Report CSR 72

ProBlogger

OCTOBER 14, 2014

In case you didn’t know, Hootsuite is a social media management service you can use to easily handle your social networks. Showcasing your activity, accomplishments and campaigns. Along the road, it might meet a new partner, open a new business unit, change its appearance, gain special prizes or run awesome CSR campaigns.

Strategy 51

Strategy HootSuite Ensembli Survey 51

Diva Marketing Blog

FEBRUARY 1, 2010

Unlike most business strategies, social media is built on a culture that is developed by the people who are involved in digital communities. The concepts of transparency, authenticity, honesty and passion for the topic/brand have evolved as 'society norms' for communicating and forming relationships in the world of the social web.

Social Media 81

Social Media Marketing Authentication Blogger 81