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Monitor Your Brand Online-Part 1

Harp Interactive

One of the main objectives for all social media marketing initiatives for a brand is to “ navigate the narrative&#. In order to cultivate the conversations taking place in the social media arena, you need to know that they’re happening! The first step to monitoring your brand reputation is listening.

Brands 307
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The complete crisis management guide for marketing leaders

Sprout Social

The crisis began when the bank issued a press release to say it wanted to raise cash—a statement Fast Company labeled “the press release from hell” It had the opposite effect and customers rushed to the bank to take out their money. Automated chatbots keep every communication during a crisis on-brand.

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Top 5 Online Reputation Management Tools For Transforming Any Crisis To Opportunity

Keyhole.co

Ever had that near-death experience when a customer starts ranting about their bad experience on their social media handles? This includes your social media profiles, blog posts, comments on other posts, and anything else that might appear when someone searches for your brand name.

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The 29 Best Social Media Monitoring Tools

Webbiquity SMM

Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. However—96% of the people who discuss brands online do not follow those brands’ owned profiles. This real-time social search engine is an endless oasis of content ideas.”

Tools 207