Harp Interactive

JANUARY 6, 2010

However, Google Alerts are limited – and aren’t designed to be a comprehensive online brand management tool. Here are the steps you need to take in order to deploy an ongoing online brand monitoring campaign. Choose the Keywords You Need to Monitor: Anything associated with your brand and company needs to be monitored.

Brands 307

Brands Brand Monitoring Reputation Press Release 307

Keyhole.co

MARCH 6, 2024

Based on what you find, you can then respond quickly and effectively to control your brand narrative and take it in a different direction (if needed). Often, the most effective way of doing this is by publishing press releases. But before you submit a press release, think carefully about the message you want to communicate.

Sentiment 52

Sentiment Analysis Marketing Press Release 52

Idaconcpts

AUGUST 16, 2013

So the solution is to take more control over your brand. Build channels for users to discuss your brand, monitor that feedback, respond when necessary and most importantly build character for your business. Aside from the company blog, press releases work well to celebrate industry awards your company receives.

Press Release 145

Press Release Domain Name Case Study Social Media Management 145

Oktopost

MARCH 7, 2022

Before the rise of social listening tools , B2B marketers would be completely reliant on hashtags and native search on social platforms to get a sense for what people were saying about brands. Some years ago, while working with a SaaS company, we closed out our Friday with a press release from our biggest competitor.

B2B 155

B2B Sentiment Analysis Reputation 155

Idaconcpts

AUGUST 22, 2014

So the solution is to take more control over your brand. Build channels for users to discuss your brand, monitor that feedback, respond when necessary and most importantly build character for your business. Aside from the company blog, press releases work well to celebrate industry awards your company receives.

Press Release 124

Press Release Domain Name Case Study Social Media Management 124

Sprout Social

APRIL 15, 2024

The crisis began when the bank issued a press release to say it wanted to raise cash—a statement Fast Company labeled “the press release from hell” It had the opposite effect and customers rushed to the bank to take out their money. Will it be short social media posts or a more detailed press release?

Press Release 95

Press Release Banking Reputation Marketing 95

Keyhole.co

MAY 19, 2023

Besides, don’t forget about such channels as a blog, newsletter, press conference, press release, etc. Track your online reputation regularly Continuous brand monitoring is a must-do preventive measure against PR crises. Monitor your social media with Keyhole and always be ready for any surprises.

Reputation 52

Reputation Brand Monitoring Exercises Team 52