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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity SMM

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. Here are 25 key findings, facts, and stats from these insight-packed content and social media marketing reports.

Research 257
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How to Use Social Listening to Retain More Customers

Webbiquity SMM

Retaining your existing consumer base is also, as noted above, much more cost-effective than concentrating entirely on expensive marketing campaigns in hopes of acquiring new customers. Social listening, and more broadly online brand monitoring, is essential. A study by Bain & Co. Customer-centric strategies.

Sentiment 142
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How To Use Competitor Analysis To Identify New Marketing Opportunities

Keyhole.co

Oftentimes, you see a handful of players dominating a particular industry despite having so many brands offering the same thing. They dedicate their time to study their competitors and outroot them by filling in the gaps. You can also look for gaps in the market that your competitors need to address.

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6 Savvy Tips for Social Media Monitoring

Harp Interactive

In the world of social media marketing, we often hear of the importance of monitoring as the first actionable item. Although social media monitoring has numerous benefits to a businesses, both large and small, it may be unclear as to how to use monitoring. Decide What to Monitor. The company name.

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6 Must-Know Types Of Competitor Analysis Tools With Top Recommendations

Keyhole.co

As per recent surveys , 90% of the Fortune 500 companies use competitive intelligence to their advantage. At the same time, 56% of executives keep an eye on their potential competitors and make plans to conquer new markets in the following three years. Identify market gaps Discover gaps in the market that your brand can fill.

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How to use Twitter effectively & grow your brand

Sprout Social

A strategic Twitter profile is a powerful tool in your social media marketing strategy. Create the right image for your brand and you’ll build trust with your audience, enhance your ability to appear in the right social streams and more. Respond fast: People expect brands to be responsive on Twitter.

Twitter 110
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The 29 Best Social Media Monitoring Tools

Webbiquity SMM

A multi-channel marketing platform primarily for B2C marketers. Real-time media monitoring for your brand, products, competitors, and/or keywords, across social media and the web. Track brand mentions, study competitors, discover new key influencers, and create reports. ” — MarketingLand. 8) Curalate.

Tools 207