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19 Social Media Metrics That Really Matter—And How to Track Them

Hootsuite

Engagement metrics. Engagement : these metrics show how audiences are interacting with your content. Conversion : these metrics demonstrate the effectiveness of your social engagement. Consumer : these metrics reflect how active customers think and feel about your brand. Engagement metrics. Average Engagement Rate.

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How To Use Competitor Analysis To Identify New Marketing Opportunities

Keyhole.co

If your competitor offers a loyalty program that customers love, consider implementing a similar program at your business. Do they engage with their followers ? Are they writing blog posts, creating videos, or hosting webinars? Use your gathered information to identify areas to improve your products or services.