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19 Social Media Metrics That Really Matter—And How to Track Them

Hootsuite

STEP 2 : Determine the reporting period your organization wants tied to brand awareness. Note : A brand monitoring tool makes it easier to track every time someone mentions you on social media, with or without an @mention. Audience Growth Rate measures the speed at which your brand’s following increases on social media.

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How To Use Competitor Analysis To Identify New Marketing Opportunities

Keyhole.co

If your competitor offers a loyalty program that customers love, consider implementing a similar program at your business. Are they writing blog posts, creating videos, or hosting webinars? Use your gathered information to identify areas to improve your products or services. Do they engage with their followers ?