Hootsuite

NOVEMBER 7, 2023

Simply because of the vast amount of data they provide about your brand, your audience, and your competitors in real time. Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. Pricing available on request.

Brand Monitoring 99

Brand Monitoring Tools HootSuite Brands 99

Hootsuite

FEBRUARY 24, 2023

It allows you to monitor mentions, keywords and hashtags, and track conversations across social media platforms. Hootsuite’s social listening tools offer the same brand monitoring capabilities and more to help inform strategy across your business. Source: Salesforce Social Studio is also built for social media listening.

HootSuite 83

HootSuite Social Media Management Tumblr Hashtag 83

Sprout Social

FEBRUARY 13, 2019

Before the proliferation of social media, brands sought these insights through a variety of different tactics: surveys, focus-groups, shop-alongs. In addition, take your day-to-day brand monitoring a step further and turn it into brand analysis. They provide insights that can inform an entire business strategy.

Authentication 101

Authentication Analysis Sentiment Tumblr 101

Hootsuite

OCTOBER 28, 2019

STEP 2 : Determine the reporting period your organization wants tied to brand awareness. Note : A brand monitoring tool makes it easier to track every time someone mentions you on social media, with or without an @mention. Audience Growth Rate measures the speed at which your brand’s following increases on social media.

Metrics 112

Metrics Social Media CPM CPC 112

Hootsuite

MAY 16, 2023

It’s about listening to what customers say, learning from their feedback, and responding in a way that builds trust in your brand. Over 2,000 executives surveyed attribute 63% of their companies’ value to their online reputations. Most consumers ( 93% according to this survey ) say online reviews affect their buying decisions.

Reputation 108

Reputation Social Media HootSuite Sentiment 108

Hootsuite

JULY 13, 2022

Customer experience management involves surveying, analyzing, and improving customer interactions with your brand. CES = (Number of customers who select 4-5 / number of survey responses) * 100. These surveys highlight areas pain points in the customer journey. You could try a CES survey to gather results.

Tips 107

Tips HootSuite Survey Template 107

Hootsuite

JULY 17, 2023

This is a tool to help you streamline the process of monitoring and answering DMs, comments, public posts, and mentions (and make sure that your team never accidentally leaves an important message on read, risking escalation into a public PR crisis ). This video gives a short demo of Insights by Brandwatch if you’re curious to learn more.

Reputation 71

Reputation Tools HootSuite Sentiment 71