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14 Social Listening Tools for Effortless Brand Monitoring

Hootsuite

Simply because of the vast amount of data they provide about your brand, your audience, and your competitors in real time. Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. Pricing available on request.

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Salesforce Social Studio Sunset: Everything You Need to Know

Hootsuite

Salesforce recently announced the retirement of its social media management tool Social Studio. Luckily, you won’t have to look far to find the best Social Studio alternative. Hootsuite does everything Social Studio does and more for a fraction of the cost. When is Social Studio shutting down?

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19 Social Media Metrics That Really Matter—And How to Track Them

Hootsuite

STEP 2 : Determine the reporting period your organization wants tied to brand awareness. Note : A brand monitoring tool makes it easier to track every time someone mentions you on social media, with or without an @mention. How to track it: STEP 1 : Create a CSAT survey on social media.

Metrics 112
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19 Hootsuite alternatives for your brand in 2024

Sprout Social

Our social listening solution empowers you to be proactive by grasping how your audience feels about you and your competitors, uncovering influencers to partner with, identifying trends as they emerge and by getting ahead of crises with custom alerts and granular sentiment analysis. And G2 reviews often highlight its user-friendly design.

HootSuite 107
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The 21 Best Sentiment Analysis Tools in 2020

Keyhole.co

On top of sentiment analysis, Keyhole also offers influencer tracking, event monitoring, and market research capabilities. Con: Keyhole is a focused social and brand monitoring tool, so it doesn’t offer some of the deep text mining features of enterprise-level solutions—which aren’t needed by the majority of marketers.