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Social Data Analysis: The Pros and Cons of Social Data

Oktopost

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. Your buyers are online, scrolling through their favorite platforms and engaging with your brand (and others). It’s not just about networking anymore.

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GDPR and social media: What marketers need to know

Sprout Social

.” Chances are you’ve heard of GDPR or perhaps recall EU companies scrambling to become compliant with data and privacy regulations in May 2018. Marketers should take the time to understand the implications of GDPR, privacy laws and what it all means when it comes to social media.

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Top 15 sentiment analysis tools to consider in 2024

Sprout Social

Decoding those emotions and understanding how customers truly feel about your brand is what sentiment analysis is all about. But tracking sentiment is no piece of cake. You need a sentiment analysis tool for the job. What is a sentiment analysis tool?

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The complete crisis management guide for marketing leaders

Sprout Social

Types of crises to manage Stages of crisis management 5 crisis management strategies for your brand What is crisis management? A reputational crisis can damage your standing with loyal customers and negatively impact brand reputation. Automated chatbots keep every communication during a crisis on-brand.

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Everything You Need To Know About Social Media Monitoring

Keyhole.co

This is where social media monitoring’s art and science come into play. You’re in for a treat, whether you’re an experienced marketing manager, social media manager, dedicated brand manager, or just someone eager to increase their expertise in this field. Social media monitoring: What is it?

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How To Find Old Tweets & Access Twitter Historical Data For Any Twitter Profile

Keyhole.co

Here, tracking and analyzing your past tweets will help you with: Pinpointing areas of improvement Creating a cohesive brand tone and messaging Understand audience evolution Now, the problem is that Twitter shows only the 3,200 most recent tweets on your profile. It prevents these tweets from resurfacing and avoids potential PR issues.

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How to be Twitterific – 39 Expert Twitter Guides and Tips

Webbiquity SMM

How can brands and individuals make their tweets stand out? a third of all Twitter users follow at least one brand, and 67% of them are more likely to buy from brands they follow), when to tweet, what to tweet (“engagement is 200% for tweets with image links”), and “unsaid Tweeting rules.” Dr. William J.

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