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When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Techipedia: Tamar Weinberg

In my upcoming book, The New Community Rules: Marketing on the Social Web ( Amazon link ), which is slated to be released in late Spring, I talk about the importance of brand evangelism as part of an effective community management strategy. You reference Cruise Critic, where a lot of this post’s visitors have come from today.

Brands 133
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Same with the message board trolls, who are all too easy to overlook in favor of bloggers and Twitterers. I would then create a group in my database solely populated by those influencers, and I would create a whole series of outreach and engagement campaigns to trigger positive brand chatter among them. What would you do?

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Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

The newsletter, which was sent within the first week of the month, would include new research findings from surveys conducted by research groups such as the Pew Research Center, new discoveries from a marketing firm’s eye tracking study, or data that was recently culled across a multitude of SEO agency case study reports. Web Analytics.

Marketing 264
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How to Become a Niche Rockstar: The Guide

Viper Chill

No matter how much of an Apple fan boy you are, you likely wouldn’t mind a young group of impoverished kids in India making the next big thing in the smartphone space. After speaking to a number of far more successful people than I am, it turns out I’m not alone with that sentiment.

How To 79
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The Must-Follow Principles of B2B Social Media Success

Convince & Convert

I found it interesting that for Orca Social, for your clients and members of your consultancy, you actually use a Facebook group to bring those people together. The last time you were on the show, I don’t think we had Facebook groups or if we did they weren’t very good. It sounds like you kind of agree with that sentiment.

B2B 60
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Reddit Marketing: What Is Reddit & How Can You Use It As A Marketer?

Keyhole.co

It seems like a chaotic bulletin board gone wrong. In simple terms, Reddit is a democratic message board. Upvoting a post can mean you agree with the comments made, you approve of the sentiment, or simply that you found the post to be funny, cute, or worthy of your time. Try Keyhole.

Reddit 52