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Agency Flash Mobs vs Social Flash Mobs

Laurel Papworth

This post takes a look at how grassroots, user generated flash mobs got hijacked and became agency created, professionally choreographed and danced by hired talent, to flog products. This is an agency created (won ad of the year) flash mob for T Mobile – Saatchi and Saatchi. This is not how flash mobs started out.

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It’s a Book: How Give to the Max Day Could Help Kids Read

Waxing UnLyrical

That’s a G2MD flash mob from last week; thanks to Geoff Livingston for allowing me to use his photo. I love this video they put together called “ It’s a Book ,” which I think is a cute but smart way of reminding us why it’s important that books not die. And on Nov. And I sure would.

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When The Media Plays Scrooge

Waxing UnLyrical

perhaps the Washington Post should have sent out a flash mob alert. Read Me On BNET Watch Me In Action Book Me! Why not book me for a speaking gig ? Because that’s what will happen this afternoon, at various Metro stations from 5 pm or so onwards. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

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10 social sites to start your year off with

Direct Marketing Observations

Odd, but the net and social media does create somewhat of a Flash mob “follow&# mentality. Look no further than her latest book, The New Community Rules-Marketing on the Social Web. These are sites, posts and links that will make you smarter at what you do and better at it too. 5) Tamar Weinberg is a star.

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Coca-Cola's Happiness Machine | Justin Levy

Justin Levy

It ties in well with other “hidden camera&# videos making their way around the web now, like the improvisational dancing in train stations and flash mobs at museums. [link] Alyssa G I think this kind of advertising should be categorized under a “daily dose of happiness&# ! Brands could definitely learn from this.

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Why Conservative Doesn’t Mean Boring in Financial Content Marketing

Convince & Convert

Wells Fargo – Wells Fargo organized a flash mob in Times Square that became great video/social media content. Yet, it created a Big Marketing Activity Coloring Book (you read that right) for corporate marketers, and it was one of the most downloaded pieces of content the company created. This video is pretty great.

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Election 2010: GetUp Tony Abbott Mashup

Laurel Papworth

Facebook talks like a pirate.

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