Waxing UnLyrical

JUNE 28, 2013

John’s long been a proponent of measurable communications, and in addition to his pretty hectic day job (the man gets to fly between DC & Paris, France, so I don’t feel that bad for him), he’s cofounder of the Sustainable Business Network of Washington , and the Huffington Post’s CSR and sustainability blogger.

CSR 258

CSR Survey Consultant Loyalty 258

Convince & Convert

OCTOBER 25, 2013

Unless you’ve been off-planet, you’ve probably already seen, heard, felt, tasted and/or smelled more than one piece of content concerning Jay Baer’s new book Youtility: Why Smart Marketing is About Help, Not Hype (what, you missed the delicious Jay Baer Claws, available as a PDF you can output on that new 3D-printer oven?).

CSR 131

CSR Marketing Nielsen Delicious 131

Convince & Convert

JULY 6, 2010

Take a look at the company’s philanthropic endeavors and cause-related initiatives, especially in the area of Corporate Social Responsibility (CSR). Be Committed to CSR As mentioned, it’s critical to be transparent when it comes to a company’s CSR program, especially when harnessing social networking platforms. Don’t be Shy.

CSR 138

CSR Social Media Strategy Consultant 138

Techipedia: Tamar Weinberg

MARCH 13, 2012

Companies always strive for ways to create brand awareness. Mark Newton, vice president of CSR for Timberland, stated, “We want to be proof positive in terms of the change we seek to influence through our business. An Unorthodox Way to Gain Brand Awareness: The Beren Dilemma is a post written by Tamar Weinberg. ].

Brands 132

Brands Yahoo CSR Widget 132

Buffer Social

MAY 24, 2022

After all, we need to be dedicating our skill sets to building a successful restaurant and brand. All of this is incredibly valuable for getting their message out, with the side benefit of helping grow our brand. We are not in the trenches every day, providing housing, legal, and social services to immigrants.

NGO 74

NGO CSR Policies Real Estate 74

Convince & Convert

JULY 28, 2010

.&# Because helpfulness hasn’t historically been looked at as a marketing objective (tons of great stuff about this umbrella concept in Scott Stratten’s forthcoming new book UnMarketing – buy it ), identifying areas where help could be provided isn’t in the DNA of most companies – yet. As fort he first steps.

Social Media 150

Social Media Strategy Consultant B2B 150

Diva Marketing Blog

FEBRUARY 1, 2010

The concepts of transparency, authenticity, honesty and passion for the topic/brand have evolved as 'society norms' for communicating and forming relationships in the world of the social web. Bob Cargill - I think it’s perfectly acceptable for an external resource to write and post social media content under the aegis of a brand.

Social Media 81

Social Media Marketing Authentication Blogger 81