Techipedia: Tamar Weinberg

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A Startup’s Struggles and Successes in Influencer Outreach: How to Set Up Your First Blogger Campaigns

Techipedia: Tamar Weinberg

No one was publishing lists of up-and-comers. I started to embark on a multi-day project of sifting through blogrolls and aggregation sites like Bloglovin. Finding this elusive 2nd-tier group of bloggers was quite a bit more challenging than scanning “top 50 lists.”

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The Nightmare Public Relations Professional and How to Stop Him

Techipedia: Tamar Weinberg

Brian Solis and Deirdre Breakenridge just published an excellent book, Putting the Public Back in Public Relations. If you are going down the free route, use Google Blog Search, Technorati, and blogrolls to find relevant blogs. It’s a must read for any PR professional moving into or active in this space.