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10 Reasons Market Research is Critical to Social Media

Adam Cohen

Tried and True Methods to Solicit Customer Feedback Industries are changing rapidly, and the need to conduct focus groups, surveys and gather feedback is too. Do your customers have a need for community, convenience, or collaboration? Wouldn’t you want to leverage that insight to avoid a misdirection in using social media?

Research 265
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What Kind of Impact Has Social Media Had on Your Organization?

Social Media Strategery

.&# Now, at this point, I’m usually fighting an internal battle between jamming a pencil in my eye or resisting the urge to shake the executives and yell, “why don’t you understand the benefits of open collaboration and communication??!!!&# How do you measure the value of open collaboration? Expo in Washington, DC.

Gov 2.0 72
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KM Edge: Where the best in Knowledge Management come together

Buzz Marketing for Technology

In Using Narrative to Evaluate Knowledge Programs/Activities , Dale recounts a conversation he had with author Kirby Wright: after speaking quite succinctly about the futility of using traditional measures and biased surveys to measure KM impact in complex environments, he suggested using Sensemaker. Enterprise 2.0. collaboration.

Web 2.0 150
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Six degrees of separation in instant messaging | Emerging Technology Trends | ZDNet.com

Buzz Marketing for Technology

Enterprise Collaboration and Virtual Teams Report (March 17, 2008). The People Part of Enterprise Collaboration and Virtual Teams. Trackback by Effective Collaboration — March 17, 2008 @ 8:11 am. Trackback by Effective Collaboration — March 17, 2008 @ 8:11 am. Collaborative Thinking. Collaboration 2.0.

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Tired of All-Hands Meetings? Try an INTERNAL Unconference

Social Media Strategery

In collaboration with Chris and a few other team members, we pitched the idea to our leadership as a low-cost, low-resource opportunity to network, collaborate on some of the tough issues facing our team, learn from other members of the team, and have an opportunity to get involved with the rest of the team beyond their individual project teams.

Gov 2.0 85
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Crowdsourcing Our Health – Using Social Media to Educate and Unite.

Social Media Strategery

This movement, known as Health 2.0, can be defined as: the use of social software and its ability to promote collaboration between patients, their caregivers, medical professionals, and other stakeholders in health.&# – Jane Sarasohn-Kahn, M.A., Facebook firewall gov20 government government 2.0 Powered by Wordpress.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

For example, people talk about using twitter as a business tool rather than thinking about creating a searchable organizational database of collaborative conversations “Social media results cannot be measured&# If you are not measuring your social media results then there is little point in having a social media strategy. .&#