Socialized

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A Blog is a Better Social Media Hub Than Twitter

Socialized

If you’re relying on Twitter as your social media hub, you’re limiting your potential for impact and influence. Twitter is excellent for distribution , but if you’re going to communicate original ideas, you’ll need a blog (or something similar). A blog is less dominated by spam than Twitter.

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Debunking Five Social Media Myths

Socialized

The blogosphere has been buzzing recently in response to a Wall Street Journal article declaring that e-mail is dead. It’s hip and cool to say Facebook, Twitter, and text messaging have replaced e-mail, and “anything worth saying can be said in 140 characters,” but it isn’t true. E-Mail Is Dead. The CEO Needs to Blog.

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How Transparent is Too Transparent?

Socialized

For example, no public company should permit racism, gratuitous obscenity, out-of-control bashing of the company or its competitors, etc.

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United Breaks Guitars: Case Study in Old Media Failure

Socialized

The airline indicated through its Twitter account “As Dave asked we donated 3K to charity and selected the Thelonius Monk Institute of Jazz 4 music education 4 kids.&# The only way to win a customer dispute in the blogosphere is to avoid the “war&# in the first place, by being sensitive and responsive to customer needs.