Customer Anthropology: The Art of Observation
Buzz Marketing for Technology
JULY 24, 2008
It should say that your visit is to find out what your company can do to serve them better, to make their jobs easier, and not to evaluate or report on their performance. Surveys and interviews presuppose (often incorrectly) that you know how and why your customers are (and arent) using your products and services. Consumer Reports.
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