Remove Blogger Remove Examples Remove Posterous Remove Social News
article thumbnail

3 Golden Business Rules for Social Media Engagement

Techipedia: Tamar Weinberg

A response came from a business owner who had the perfect answer on her website and directed the original poster to the website for a detailed reply. When I reviewed the poster’s account, I understood why. This turns bloggers sour, thinking that everyone in public relations or blogger outreach is just a spammer.

article thumbnail

Content Aggregators are Killing Content Creators

Techipedia: Tamar Weinberg

This new world is an evolution of the Web and it cannot be undone. The examples you gave of people copying full text of a story somewhere else is in the very slim minority from my experience. Josh’s examples relate to sites like Digg, which allows a short description, and FriendFeed, which is similar in that respect.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Is Social Media the Final Frontier of Marketing?

Techipedia: Tamar Weinberg

Simply put, the new mass media helped organize, and influence, large numbers of consumers. To take two examples: people complain about an issue to an important newspaper prompting them to push the issue into the mainstream, or if a TV station covers an event, that becomes an important topic. It also becomes direct.

article thumbnail

When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Techipedia: Tamar Weinberg

Only recently, however, this story has become widely critiqued, with bloggers calling the practice a “vicious … royal mess&# that “crossed the line.&# I have seen these programs work but I sometimes wonder if it’s worth all the effort considering the possible fall-out, as seen in your example. mentality there.

Brands 133
article thumbnail

Best Internet Marketing Posts of 2009

Techipedia: Tamar Weinberg

Social Media: Getting Started Why You Have to Engage in Social Media, Even if You Don’t Want to (A Smart Bear): Jason Cohen (@asmartbear) makes a compelling argument into why social media must be considered, even if you have no interest in it. The article has examples of how social media worked too.

Marketing 265
article thumbnail

Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

For those die hard SEO practitioners who don’t see the value in social, this article shows the last few months’ impact on search engine rankings. Ultimate Blogger’s Guide to Search Engine Optimization : There have been a lot of guides on blogging and SEO, but this is the latest and has good info.

Marketing 264
article thumbnail

7 Truths About Social Media Marketing

Techipedia: Tamar Weinberg

However, you need to articulate to your client or marketing teams that social media is not just about participating on Twitter and Facebook. In other words, don’t show up in the social space only when you need a hand. You can’t really do social media effectively without goals. That’s truly a given! My mistake.