Laurel Papworth

FEBRUARY 12, 2012

John Gruber, a top blogger & podcaster, was watching Kickstarter and blogged the project in the first hour or so, then it reached$25,000 in 2 hours and then… on December 14th Casey wrote: It must be some type of record to hit $75,000 in 8 hours 14 minutes from 815 backers. Tip : Make a list of bloggers and twitterers.

Crowdsourcing 111

Crowdsourcing How To Project Communities 111

Akamai Marketing

DECEMBER 28, 2012

Stay Akamai: It’s a natural step for bloggers to consider publishing; self publishing books is easier than ever before. From Blogger to Author? As a blogger, my audience will forgive the occasional typo, not so in a book. In the marketing world, we essentially do this through focus groups. Practical Advice.

Review 121

Review Publishing Crowdsourcing Focus Group 121

Convince & Convert

JUNE 23, 2010

What is the next generation of crowdsourcing? Crowdsourcing is evolving beyond the shiny contest model (Doritos’ “Crash the Super Bowl” ) and into something more meaningful to the brands embracing it and the consumers contributing to it. This is where crowdsourcing comes in. Embrace these people. We know better now.

Crowdsourcing 122

Crowdsourcing Social Media Strategy Construction 122