Direct Marketing Observations

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It’s the people not the platform

Direct Marketing Observations

The platforms where social business may take place i.e., Twitter, Facebook, Blogs-They’re solid and the people that flock to them? The reality is that the barriers of social media adoption are so low that anyone in 5 minutes could, 1) create a blog and a blog post, 2) a Twitter account and a tweet, and 3) a company Facebook fan page.

Platform 210
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10 social sites you might have missed

Direct Marketing Observations

Pay attention to this post by Coree Silvera titled 36 Twitter Resources: Advanced Twitter Search for Business, It’s loaded with advanced Twitter search tips you probably don’t know about. The PPC Blooper pay per click humor blog, with the appropriate URL of… Yourppcsucks. 5) Check out the funky named Goomzee.

Sites 170
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This weeks #SocialMedia Tweetchat Topic: Destruction of the Media Industry: Will We Be Better Off In the Long Run?

Direct Marketing Observations

No one had heard of blogs. million blog entries every day. These brands are usually strongest when consumers view them as a resource for their specified purpose whether it’s household cleaning, motor oil lubrication, exercise equipment or anything else. People used mobile phones to talk. Fast forward to 2009.

Industry 143
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The Customer Experience Revisited

Direct Marketing Observations

More resources? I was so mad that I blogged about it. About a month or so after the blog post I received an email from the CEO of the entire company expressing regret and essentially saying that I was right, they were wrong and what can he do to make the situation right. Was it more people? More trucks? Better technology?

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Should Companies Play it Safe in Social Media?

Direct Marketing Observations

Or is it a blog that has 3-4 posts over the span of 6 months? To be honest, if I was a company who didn’t have money, resources, or time (weak excuse) to dip a toe into the waters of social, I might do the same thing. Maybe, possibly, and perhaps?

Company 178
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Using Twitter to grow your business-Webinar

Direct Marketing Observations

BrianSolis.com is among the world’s leading business and marketing online resources. He frequently speaks, writes and evangelizes on the emergence and convergence of social media into our lives, and his blog is ranked in the Adage Power 150, the top 5 of all social media marketing blogs ranked by Post Rank Analytics.

Twitter 148
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If You Could Use Only One Social Media Solution, Which Would It Be?

Direct Marketing Observations

The reasons could be limited resources, limited time, money or whatever-but you just don’t go and jam a generic social solution into every company just because they want one. This is kind of important for a number of reasons-not the least of being that some solutions are just not a good fit for some types of organizations. Podcasting.