Dave Fleet

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Sysomos Acquired By Marketwire

Dave Fleet

First reported by the Startup North blog , the news was later confirmed by Sysomos, although their blog comment and tweet have both since been deleted. Now we’re seeing another significant player in a similar move, as Toronto-based Sysomos is acquired by news wire service Marketwire.

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When Agencies Can’t Be Transparent

Dave Fleet

This guest post was written by Lauren Fernandez, Agency Community Manager for Radian6. She blogs at LAF , is on Twitter @cubanalaf and has an insane love for the Green Bay Packers. Is it fair to throw stones when we don’t know the situation? Let’s discuss. Photo credit: W Promote.

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Sysomos Audience Moves Towards Measuring Social Media ROI

Dave Fleet

It does so by examining peoples’ previous web activity, including competitors’ websites, blogs, social networks and so on. Audience tracks visitors to your site alongside their previous web activity, and helps to determine whether each person is a real lead or is just browsing.

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