Adam Sherk

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SEO Tips for Infinite Scrolling

Adam Sherk

Viewing the home page or any channel page with JavaScript disabled reveals a module with links to static archive pages organized by year and month (like this April 2013 page ): This creates a simple, easy jumping off point to all the content pages on the site. Blog Tag Optimization Tips for News Sites.

SEO 245
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Link Building Tactics for Publishers

Adam Sherk

RSS feeds are another good opportunity, both for content discovery and because users sometimes utilize them to power link modules on a blog or other site, in which case they become a direct source of links. Instead focus on topically related links, and come up a mix of modules to be used in various locations that add value to users.

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An Early Look at Facebook Open Graph Protocol Integration on News.

Adam Sherk

The Huffington Post The Huffington Post has added a “Hot on Facebook” module to its home page and in a sidebar on posts: I like this and think it will do a good job of encouraging user clicks, similar to the Digg widget that has worked well on news sites. You can jump to the end for the Takeaways ).

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8 Critical SEO and Digital Marketing Opportunities

Adam Sherk

I’ve been enjoying a needed break from blogging this year but I thought it was time to pop my head up and share some thoughts. So I put together a round-up of current SEO and digital marketing trends that offer good opportunities for publishers.

SEO 100
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Google News Wants Title Tags to Match Headlines?

Adam Sherk

Due to space limitations and to try to grab on-site users’ attention, news sites sometimes use shorter and/or wittier “tout links&# on home pages, section fronts and in popular content modules. Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Google News Wants Title Tags to Match Headlines?

News 100
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The Most Common Google News Errors and How to Avoid Them

Adam Sherk

articles and blog posts) from other forms of editorial content on the site that are not eligible for indexation. Article too short or article disproportionally short – these two crop up with some frequency, especially on blogs, which are more likely to contain some fairly short posts. It also helps to segment your news content (i.e.

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