Mindjumpers
AUGUST 3, 2012
Most people wrongly assume social enterprise networks are simply Facebook for business. This month, I surveyed end users to find out how they draw value from going social. Social enterprise platforms move conversations from someone’s inbox to the public, so management has continuous insight into the team’s progress.
Diva Marketing Blog
NOVEMBER 2, 2009
From social media networks to blogs, widgets, tweets and hot mobile apps marketers are faced with more choices than we ever could have imagined. What I call the P-I-E-C-E conversation is a process that helps develop a foundation for The Social Enterprise and sets the stage for developing an integrated marketing plan.
Diva Marketing Blog
JUNE 10, 2012
Until we stop marketing from our perspective, but from the perspective of the true media landscape as seen by our customers, including mobile, 21 st century marketers will struggle. Geoff Livingston: I don’t advocate paying bloggers to blog on their site. It’s the primary reason why I stopped blogging for Mashable.
Convince & Convert
JANUARY 25, 2012
Have a quick look at his 4 predictions: Multi-Media Soars – Jay is speaking about video and photo apps that enhance social media, draw more users off of the likes of Facebook and into new channels driven by mobile app technologies. IT departments worry not, blogging won’t really have that much of an impact!
Convince & Convert
OCTOBER 22, 2013
To help with longevity, we try to move our big content pieces away from the blog (which by nature has a transient feel) to a more permanent home. We call these ‘Ripples’ and they include invitations to guest blog, speak at conferences, new friendships with prospects and influencers.
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