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Don’t Squander Your Social Capital

Janet Fouts

Social capital is one of the new buzz words of the decade. How much Klout you have is one way to measure it. Tara Hunt calls it “ Whuffie “ Whatever it is, the better your social capital the more likely it is your followers will take action. Those are the ones with social capital.

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Analytics: what are you really learning?

Sherrilynne Starkie

Last week at Social Capital Ottawa I moderated rountable discussions on analytics and digging deep to gain real insight. We found that these influencers prefer the long-form discourse of blogging and paid very little attention to Twitter. This is crucial insight was key to developing a successful social media strategy.

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14 step bare-bones guide to influencer outreach

Janet Fouts

Lots of people will tell you ”Social Media Influencers” are the key to social media marketing but what does that really mean? Klout , Peer Index or Kred score? You may want to start by searching only blogs, or only Twitter or videos for example. Will you share their blog posts? Retweet a few things?

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Will You Abandon Your Friends to Seek Real Relevance

Convince & Convert

You have to keep up your blog. There’s a lot of conversation these days about influence or outreach and Klout , with Klout’s new algorithm change recently. That is the difference between social capital and influence, because they’re very different. You’re an author. Jay: Absolutely.

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Klout and the Reality of Return on Influence

Convince & Convert

I noticed that anytime someone wrote a blog post about Klout there would be this foaming at the mouth. One guy said to me on my blog, “Mark, are you with me? Of course, now everybody knows about Klout and talks about Klout, but a year and a half ago it was unknown. People would be violent in there.

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