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Analytics: what are you really learning?

Sherrilynne Starkie

Last week at Social Capital Ottawa I moderated rountable discussions on analytics and digging deep to gain real insight. We found that these influencers prefer the long-form discourse of blogging and paid very little attention to Twitter. This is crucial insight was key to developing a successful social media strategy.

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Klout and the Reality of Return on Influence

Convince & Convert

I noticed that anytime someone wrote a blog post about Klout there would be this foaming at the mouth. One guy said to me on my blog, “Mark, are you with me? Of course, now everybody knows about Klout and talks about Klout, but a year and a half ago it was unknown. People would be violent in there.

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