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14 step bare-bones guide to influencer outreach

Janet Fouts

Lots of people will tell you ”Social Media Influencers” are the key to social media marketing but what does that really mean? Is influence based on number of connections? Klout , Peer Index or Kred score? You may want to start by searching only blogs, or only Twitter or videos for example.

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Will You Abandon Your Friends to Seek Real Relevance

Convince & Convert

You have to keep up your blog. There’s a lot of conversation these days about influence or outreach and Klout , with Klout’s new algorithm change recently. Brian: This has been another area of study actually going back to the 90s before there were influence scores. You’re an author.

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Analytics: what are you really learning?

Sherrilynne Starkie

Last week at Social Capital Ottawa I moderated rountable discussions on analytics and digging deep to gain real insight. Our analysis showed that although the follower numbers kept growing, this client was failing to reach the real key influencers of its community. Finding value in Klout like sites. Related articles.

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Klout and the Reality of Return on Influence

Convince & Convert

Jay: Which brings us to today’s book, Return On Influence. There was a reason why nobody in social media has written a book about the nature of influence. I noticed that anytime someone wrote a blog post about Klout there would be this foaming at the mouth. Schaefer, how are you, good sir? Mark: Wannabe.

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