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Product ratings and UGC both work, but can they work together?

Pixlee

Product reviews are a huge part of a customer’s buying decision, but where should they appear? Athletic clothing retailer HYLETE found the ability to do just that. HYLETE chose to use Pixlee’s Text Ratings and Reviews feature to create a streamlined experience for their customers while meeting high growth goals.

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The Social Influence Surge—Are You Prepared?

Harp Interactive

With social media now mainstream, we’re experiencing a surge of consumer influence from “social shopping”, consumer reviews and online word-of mouth-marketing. Consumer reviews are significantly more trusted —nearly 12 times more — than descriptions that come from manufacturers , according to a survey of US mom Internet users.