Bazaarvoice Mobile Research Social Networking 
Buzz Marketing for Technology
JUNE 5, 2013
ZMOT encompasses the time between consumers’ first exposure to advertising for a product and the ultimate purchase decision—with emphasis what happens in between those two things: online research of the product. Here are some ideas to help win at the Zero Moment of Truth: Mobile Optimization. better than hybrid desktop/mobile ones.
Proactive Report
FEBRUARY 20, 2011
A Dramatically Different Approach to Social Media Metrics in 2011. According to research from Bazaarvoice and The CMO Club , more marketers will measure success with conversions than by tallying fans and followers, positive buzz and a variety of other “soft” metrics. In 2010 58 million people in the U.S.
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Laurel Papworth
NOVEMBER 5, 2009
Incidentally, we got the usual bashing Bloggers/Facebookers/Twitterers are guilty of all the below: Echo Chamber: An echo chamber is a social network – if we share a Purpose (gardening, law, crochet) then we discuss the same or similar topics ad nauseum. Negative Anonymous comments: Social networks are full of negative comments.
Webbiquity SMM
SEPTEMBER 10, 2012
Active across social networks, Cindy leads Microsoft’s small- to midsized-business sales and marketing efforts as Vice President U.S. Carrie played a key role in launching the enterprise-wide integration of social & mobile recruiting, breaking some of the traditional boundaries of HR in the process. Cindy Bates.
Webbiquity SMM
SEPTEMBER 12, 2011
Is Social Media Really Living Up to Expectations? Brian Carroll talks with MECLABS Director of Research Sergio Balegno about the disconnect between social media activity and results in the B2B environment, and concludes that “marketers are expecting way too much too soon.&# Social Media and SEO. Indeed it is.
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