The Realtime Report

OCTOBER 3, 2012

A recent study of 100 CMOs by Bazaarvoice reveals that nearly half of CMOs have used social data to make predictions or forecasts. The survey asked members of the CMO Club (a forum for top marketing executives) how they value social data, as reported by MIT Sloan Management Review.

Bazaarvoice 184

Bazaarvoice Data Influencer Survey 184

Webbiquity SMM

MAY 10, 2011

Yet a Bazaarvoice/CMO Club study showed that only 15% of CMOs could point to a “significant return&# from Facebook marketing efforts, while 9% report no ROI and 35% basically had no idea. An active and helpful support forum? Ask essay-type questions in your blog posts and encourage readers to answer with a comment.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Convince & Convert

SEPTEMBER 21, 2010

The best sessions I saw this year were at Get Ready to Live , a one day “shadow conference&# put on by BazaarVoice , BlueClover , and Chris Brogan. The main value I got from SXSW was to be able to connect face-to-face with many of the folks I only know through Twitter, forums, etc.

Social Media 127

Social Media Strategy Conference Eventful 127