article thumbnail

20 Ways to Generate ROI from a Corporate Blog

Webbiquity SMM

More recently, numerous writers including Olivier Blanchard , Neil Glassman and Mark Schaefer have tried to make the case that social media ROI is real, can be measured, and must be measured. An active and helpful support forum? Ask essay-type questions in your blog posts and encourage readers to answer with a comment.

ROI 191
article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

The best sessions I saw this year were at Get Ready to Live , a one day “shadow conference&# put on by BazaarVoice , BlueClover , and Chris Brogan. The main value I got from SXSW was to be able to connect face-to-face with many of the folks I only know through Twitter, forums, etc.