Bazaarvoice Case Study Retail Social Media 
Harp Interactive
MARCH 16, 2011
The New Rules of Social Engagement. With social media now mainstream, we’re experiencing a surge of consumer influence from “social shopping”, consumer reviews and online word-of mouth-marketing. Savvy businesses and brands are harnessing the power of social shopping for increased awareness, leads and sales.
Buzz Marketing for Technology
JUNE 5, 2013
According to a Bazaarvoice study, 80% of online reviews on a given retail site are written by the top 20% of the site’s most committed and loyal customers. Try adding a YouTube channel to your social media arsenal. Increase the reach of your TV advertisements by posting them online. Brand Consistency.
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