Bazaarvoice Case Study Engagement Retail 
Harp Interactive
MARCH 16, 2011
The New Rules of Social Engagement. 67% of shoppers spend more online after recommendations from online community of friends according to an Internet Retailer study. With social media now mainstream, we’re experiencing a surge of consumer influence from “social shopping”, consumer reviews and online word-of mouth-marketing.
Buzz Marketing for Technology
JUNE 5, 2013
These days, consumers aren’t as passive; they’re active, engaged and are likely to know as much about what’s being sold as the people selling it to them (if not more). If people are searching for your brand online with questions, you’d better have useful and engaging answers for them—because if you don’t, your competition surely will.
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