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The Social Media ROI Debate

Webbiquity SMM

You wouldn’t buy a new machine tool or enterprise software application without an ROI analysis, so why should social media be any different? For example, if John Doe clicks through to your website from a tweet and buys something, that’s easy to measure. Among social media pundits, the debate rages on.

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The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity SMM

Stacey is flat-out awesome: Social Media Manager for Vocus/PRWeb as well as serving her country as a U.S. Erin is the Chief Marketing Officer for Bazaarvoice , a brand engagement and social data integration platform, in Austin, Texas. Stacey Acevero. Air Force auxiliary 2nd Lieutenant and Mission Scanner. ” ‘Nuff said.

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