Dave Fleet

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Trust in 2012: 4 Implications for Social Media

Dave Fleet

The recent partnership between Bazaarvoice and Buddy Media is a great example of a key piece of this puzzle. Become the enabler – provide your organization’s fans with the information they need to speak in an informed way about the things they’re passionate about, and provide them with the opportunity to do so.

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Forrester: Email and search drive online sales, not social

Dave Fleet

Social can help to drive that – whether through advocacy programs or through tools like Bazaarvoice. studies have shown that positive reviews significantly increase the likelihood of people purchasing products online – fueling the comparison shopping engines in the chart above.