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Horizontal Marketing

Twist Image

Warning: this going to sound self-serving: Marketing has to stop being a vertical within the business and must become horizontal across all business lines. We still do (think about banks, cable companies, airlines, telecommunications and a few others). We can expect, more local, more mobile and more socially-enabled consumers.

Marketing 109
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List of Brand-Side Corporate Social Strategists: Twitter Edition

Webbiquity SMM

It’s an outstanding list, categorized by industry including Automotive, Chemicals, Electronics, Telecommunications, and a dozen other sectors, but all of the names were linked to the individuals’ LinkedIn profiles—no Twitter links! List of Corporate Social Strategists for 2011.

List 155
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16 unexpected ways to use WhatsApp for business

Sprout Social

Conversational marketing is on the rise, driven largely by consumers’ increasing expectations for convenience and tailored digital experiences. That’s a large market, ripe for engagement. The following examples highlight use cases in customer service, financial services, marketing, human resources and pipeline growth.

Banking 134
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51 Profitable SEO Niches to Dominate with Low Competition

Viper Chill

Now, I am aware that a large number of ‘near me’ searches are likely performed on mobile and are from people hoping to find map listings in the search results, rather than actual websites to click on. Chase bank near me: 368,000 searches per month (Ranked #5). And I predict that market will grow.

SEO 40