Convince & Convert

MARCH 3, 2010

Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group. You are right on target when you say things like “Integrating Social Media into the business plan&# That’s it.

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Laurel Papworth

FEBRUARY 12, 2012

Interesting that there was a large take up in the beginning, that’s the core influencer network at work, then it spreads (ripples) into the other networks and turns into a massive J-Curve. Tip: Get your influencers in early to get the early lift, then follow up with trickling through social networks to keep the momentum up.

Crowdsourcing 111

Crowdsourcing How To Project Communities 111

Convince & Convert

SEPTEMBER 20, 2010

I joined it to yell at Wachovia Bank because they were mistreating my wife with inexplicable fees. Same goes for location based social networks. link] (via @jaybaer @jeffhurt) Morgan Stewart I was the primary researcher at ExactTarget and sat in on all the focus groups. Social networks are for exposure.

Social CRM 145

Social CRM Twitter B2B CoTweet 145

Convince & Convert

JUNE 16, 2010

The Secret Sauce Is Relevance I’m noticing common themes among social media successes like BBVA bank. They focus on fostering customer behaviors that lead to profitability. USAA Bank already knew that customers were using technology to make their “banking lives&# more productive.

Social Media 119

Social Media Strategy Mobile Consultant 119