Convince & Convert

JULY 12, 2011

Hire smart people and then watch your bank account grow. Building a social business is not so easy. It requires people to actually communicate — processes and governance models that help shape employee behavior online — and technology to facilitate collaboration across the organization.

Jive 146

Jive Lithium Social CRM Yammer 146

Webbiquity SMM

JANUARY 2, 2013

Social CRM is still confusing. Only 16% of companies say they currently have a social CRM system in place. 21% plan to implement such a system in the coming year, but another 17% “don’t know what a social CRM system is and why businesses need it.” iMedia Connection ). eMarketer ).

Social Media 245

Social Media B2B Marketing SEO 245

Convince & Convert

MARCH 3, 2010

I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. corporate expenditures on social media will increase by an AVERAGE of 34% a year , and that by 2012, as much will be spent on social media as on email marketing.

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Convince & Convert

AUGUST 11, 2010

We looked at criteria like size (under 100,000 people), college town, good schools, access to health care, cost of living, etc. link] Chuck Reynolds So what does it mean that I went through that whole process and the second result was… wait for it… Bloomington, Indiana. hours west of the Outer Banks. Good location.

Social Media 115

Social Media Strategy Travel Team 115

Convince & Convert

AUGUST 18, 2010

But there are still plenty of PR firms (and companies, for that matter) looking at social media purely as a distribution vehicle. But at the end of the day, it’s a time and cost expense that is meant to generate business. And social media helps you build that trust and gives you that brand air cover. What do you think?

Questions 160

Questions Social Media Consultant Education 160

Convince & Convert

SEPTEMBER 21, 2010

I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. davidalston Radian6 [link] David Alston Katie, great post on outlining a process to selecting the right tool. First – What are the objectives? Thanks again Katie. Great resource.

Social Media 155

Social Media Radian6 Strategy SM2 155

Convince & Convert

MARCH 18, 2010

[link] [link] Social Media Getting Serious… Social Media is about keeping fans, not creating them! link] [link] Ken Banks Getting Serious… Social Media is about keeping fans, not creating them! link] [link] Ken Banks Getting Serious… Social Media is about keeping fans, not creating them!

Social Media 119

Social Media Strategy Consultant Publishing 119