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Top five: Women rule content marketing!

Sherrilynne Starkie

Also a new blue ‘verified’ badge will start appearing on the profiles of notable public figures. Wayfair, an online homewares retailer, Jurassic World and fashion brand Coach are among the first brands to try it out. Quality journalism is good for everyone especially those of us working in the media industry.

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How to Use Social Proof to Boost Conversions

Sprout Social

According to a Nielsen survey, 82% of Americans say they seek recommendations from friends and family before making a purchase. Try to get positive reviews on all the major sites for your industry. Figleaves, a UK clothing retailer, added customer reviews to individual product pages and saw a 12.5% Number of users or customers.