Laurel Papworth

OCTOBER 27, 2022

Kieran Warwick and brothers create Illiuvium with Illuvials battle pets, Illuvitars avatars and virtual worlds in the Metaverse. Metaverse means moving between worlds. It’s just a virtual world or just a virtual game or just an AR if it doesn’t have the traversable part. Everything is a game.

Real Estate 59

Real Estate Virtual World Press Release Badge 59

Laurel Papworth

APRIL 13, 2010

Collectibles buy an account and get special badges like the Pro badge above. Or Foursquare style reward badges – most retweeted, most linked. Virtual Real Estate a tough one again if you are not a virtual world like Second Life but how about a special forum for payment. Merchandising could be 1.Twitter

Twitter 99

Twitter API Badge SMS 99

Laurel Papworth

APRIL 26, 2011

PS: Your marketing intern may not have that skill! So we ran (in the virtual world) an Olympics for them and they shut up about the logo change. But be warned, when Marketing are put in charge of social media, rather than customer service, people figure out very quickly that all they will get back is chatter, not fixes.

Communities 112

Communities Comments Badge Airlines 112

Laurel Papworth

APRIL 9, 2010

Note to bloggers: if you point out fallacies in the way companies do marketing, PR and so forth, you can have pretty intense debates. January 8th 2009 Goodlinx – what Australia’s media and marketing bloggers are talking about today. “I January 20th 2009 Papworth loses, Acidlabs wins in battle of the Aussie marketing blogs.

Case Study 104

Case Study Study Blogger Communities 104