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Four Ways to Measure Social Media Marketing Results

Webbiquity SMM

Engagement: A level deeper than influence, these metrics include the number of RT’s and #followfriday recommendations you get on Twitter, posts to your company’s Facebook wall, questions answered on LinkedIn or Yahoo! Answers, comments posted on your blog, etc. Anything that measures social interaction. Share this on Mixx. Tweet This!

SM2 188
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The Nifty 50 Top Women of Twitter for 2011

Webbiquity SMM

Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. Her Connect the Docs blog—frequently featured on the B2B Marketing Zone —is a platform for her own thought leadership content as well as frequently solicited insights from other B2B bloggers.

Twitter 279
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The 8 Wrong Questions PR Firms Are Asking About Social Media | PR.

Convince & Convert

Better question: How can we optimize and improve our existing social media programs? Better question: How can we encourage existing customers to truly engage with our clients on the social Web? Better question: How can we encourage existing customers to truly engage with our clients on the social Web?

Questions 161
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

But I get a lot of questions about why I like particular tools better than others and how I decide to use which, so here’s a summary of my thought process that I hope will help you make a similar decision for your client or your organization. What questions are you trying to answer? Is That the Question?” What about you?

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50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity SMM

Still, questions remain: how do I use social media most effectively across the enterprise? Read on for answers to these questions and more from some of the best minds in social media in some of their best blog posts and articles of 2011 so far. 9 Ways B2B Companies Can Use Location Based Services by Social Media B2B.

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Web Presence Optimization Software Review: gShift Labs

Webbiquity SMM

Radian6 , Alterian SM2 ), or inbound marketing suites (e.g., Few (if any) other SEO and/or social media management tools provide the type of detailed data about a blog post, web page, external article or news release that gShift does because other tools don’t “ask the right questions.” Background.

Software 142
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9 Criteria for Selecting a Social Media Monitoring Tool

Webbiquity SMM

The best also monitor message boards and forums, easy to overlook but critical particularly for niche b2b products and services. Certainly, not every comment requires an immediate reply, but when a customer or prospect has a question or issue, response time matters. Many include at least the most popular blogs as well.